“To swear off making mistakes is very easy.
All you have to do is swear off having ideas”
(Leo Burnett)
Even before a new idea is completely finished,
refined, formulated, etc. it can be put before others for feedback and
evaluation. A creative person does
this because the input of others will no doubt have a beneficial effect on the
quality of the idea as it reaches maturity. Keeping a new idea under wraps
until it is unveiled as new policy excludes most of what’s good about the
creative process.
Not only do people resent
new ideas being forced upon them without the opportunity to participate in the
development of the idea, it’s possible that there was a better idea available
that nobody got the opportunity to promote. Perhaps the new idea, once it’s
launched, proves to be a failure. The liabilities and vulnerabilities of the
new idea could have been exposed in a less embarrassing development process
that encouraged input from others. Creative
people put new ideas out for maximum scrutiny as soon as possible in order to
tune up the program.
A creative person is eager to test new ideas
Lord, Give
Us Today Our Daily Idea(s)
*I
recommend you to read Danny Cox and John Hoover’s Seize the Day (Book-mart Press, 1994), “Step Two: Developing
Strengths” page 77-118.
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