“Creativity is originality plus usefulness”
(Russell Eisenman)
If we wish to improve the
quality of our creativity (whatever our preferred creativity may be),
subjecting it to evaluation by experts and by ourselves is a powerful way to
improving it. Below are some ways to improving the quality of our ideas. Try them
out on your ideas. They will provide useful prompts both to increasing their
originality, usefulness and also their appropriateness. Here are some suggestions:
§ Get feedback on your idea
from some non-experts too (beside from the experts). The non-expert can often see problems that experts
may not, and ask questions that can make you review some aspect of your idea,
and make suggestions that can improve it. Get feedback from both.
§ Take some time off from
your idea. Idea is “exhilarating but it is also fatiguing”. You
will come back to your idea refreshed and very likely spot flaws or
improvements that you overlooked earlier.
§ Try many small improvements
to your idea. Each improvement makes
and may provoke many small changes and adjustments. The more of these
improvements and adjustments are made, the more distinctive and effective your
idea may become.
§ Think of the “customers” or beneficiaries of your
idea. What would they find
interesting and useful about your idea and what would they consider
objectionable? By taking the perspective of your idea’s “customers,” you may be able to think of ways to increasing the
impact of your idea.
§ Think of effective ways of
making others aware of your idea. It
would be a shame of you have an idea and nobody becomes aware of it. Appropriate
publicity may earn you the additional bonus of attracting to you others working
on similar matters, and interacting with them may stimulate you into further
idea.
Lord, Give
Us Today Our Daily Idea(s)
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