Tuesday, January 6, 2015

Nurture Creativity: Be Crazy, Think Differently


After watching Computer History Museum channel interview Walter Isaacson, author of Steve Jobs: The Authorized Biography, I instantly mesmerized by Steve Jobs’ personalities. I then watched BBC’s Steve Jobs Documentary: Billion Dollar Hippy and Discovery Channel’s iGenius: How Steve Jobs Changed the World on Youtube. After that, I went to Popular Bookstore to get any books on Steve and I found a very great book offer of Jay Elliot’s The Steve Jobs Way: iLeadership for a New Generation for RM15 only! Usually it’s RM85.90. Wow! Awesome!

When I or anyone think of intuitive leadership, innovative thinker, visionary, and world changing creative-idea guy, one cannot not think of Steve Jobs and his company Apple. Have you heard it famous “Think Different” campaign before? Not long after some conflicts and leadership problems in his own founded company, Steve Jobs returned to Apple. When he returned, the iconic “The Crazy Ones” commercial was aired as part of the larger “Think Different” campaign. What was less known at the time was that Steve Jobs write the commercial himself. He wanted to revive the company and inspired not only its customers but its employees as well. The version of “The Crazy Ones” that Steve himself narrates didn’t aired until after his dead. If you already watch the commercial, you will remember this legendary speech:

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.

Mind you, there’s a fine line between creativity and insanity. I don’t mean (I think Steve Jobs also don’t mean) clinical insanity – there’s nothing good about that. But when I say “Be Crazy, Think Differently” I mean a kind of functional craziness that should inhabit our creativity. That wacky and insane-sounding concepts of ideas are what I’m talking about. Be crazy. Remember, not all crazy ideas will worked out. Sometimes crazy ideas has to come at the right time. But what is sure is that the world need “The Crazy Ones” – are you the one?

Be crazy, think differently
Lord, Give Us Today Our Daily Idea(s)

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