Wealth File #8:
Rich People Are Willing to Promote Themselves and Their Values.
Poor People Think Negatively about Selling and Promotion.
“Resending promotion is one of the greatest obstacles to success,” said Harv Eker. “Rich people are almost always excellent promoters.” If you believe that what you have to offer can truly assist people, it’s your duty to let as many people as possible know about it. In this way, you not only help people, but you also get rich! How can you become rich if you don’t let people know about what you have to offer? How are they going to find out about you? How are you going to sell your product if nobody knows about it? Nobody buys a product he doesn’t even know about! Eker puts it this way: “If you don’t sell, you don’t earn a darn thing!”
If you believe that what you have to offer can truly assist people, it’s your DUTY to let as many people as possible know about it. That’s clear as water. You can help people – that’s great! Everybody wants to help other people, so, let them know about your value. That’s the coolest thing on earth: You help people AND you get rich! Eker shares about some reasons why poor people* have a problem with promotion and/or selling:
#1 They had a bad experience in the past with people promoting and lied to them. This will hold them back.
#2 They had a disempowering experience when they tried to sell something and maybe they experienced total rejection. They still fear failure… they need to let the past be the past.
#3 They probably have been conditioned that maybe they heard it’s impolite to ‘toot your own horn.’ In the real world though, if you don’t ‘toot’ you own ‘horn,’ nobody will…
#4 They maybe feel that promotion is not so important. The problem is that nobody is going to find them as nobody knows about them.
If you don’t like selling and promotion for whatever reason, just swallow it. If you want to become rich, you need to promote your value with passion and enthusiasm. Simple as that. Sell yourself! Be authentic. Be passionate about what you have to offer. If you absolutely can’t be passionate, then probably what you have to offer does not have much value… It is indispensable that what you offer needs to have value. Yet, the biggest value is useless if you don’t promote it! Who should be enthusiastic about your product if you not? Step out and promote what you have to offer – your skills, services, products – with passion and enthusiasm. If you believe in your value, how could it be appropriate to hide it from people who need it?
[*I need to note that the Harv Eker makes it clear in this book that he does not mean to degrade poor people. He does not think that rich people are better than poor or middle-class people. They’re just richer.]
I Have A Millionaire Mind!