“Creativity is the power to connect the seemingly unconnected” (William Plomer)
James Webb Young, author of A Technique for Producing Ideas, said, “An idea is nothing more nor less than a new combination of old elements.” The person who knows how to do this is more likely to come up with a new idea than a person who doesn’t. Making connection or combination where none existed before is what an awesome idea is all about.
“The essence of this technique is about randomness,” writes Dr. Yew Kam Keong. “Force a connection of your problem at hand with something selected at random. There are practically unlimited possible connections that can be made.” You see something or you hear someone, often totally unconnected to the situation you are trying to resolve and all of the sudden – idea’s light on! Newton and the apple, Archimedes in the bath tub, Johannes with the coin punch and the wine press, for examples.
Here are some suggestions of doing this:
1) Random Observation. Look around you and try to make connections between things that are already related in some way (Example; Home movies + Internet = YouTube) or things that are very different (Example; Video game + Exercise = Nintendo Wii).
2) Random Word. Choose a word from the dictionary or book or magazine and look for connections between the word and your problem.
3) Mind Mapping Ideas. Put a key word or phrase in the middle of the page. Write whatever else comes in your mind on the same page. See if you can make any connections (google or read the founder Tony Buzan’s Mind Mapping method).
4) Pick up a picture or Quotations & Proverbs. Consider how you can relate it to your situation.
Try it! Combine and connect to get an idea.
Lord, Give Us Today Our Daily Idea(s)